The custom includes the Indianapolis 500 winner being introduced with a bottle of milk instantly after the race. This apply has turn into deeply ingrained within the race’s tradition, serving as a visible and symbolic conclusion to the occasion.
The custom began in 1936 when Louis Meyer, upon profitable the race, requested a glass of buttermilk. This easy act was captured by a photographer, and an area milk firm acknowledged the publicity potential. Subsequently, milk turned an official a part of the winner’s celebration. It developed to turn into a pre-race custom the place drivers point out their milk desire, making certain the profitable driver receives their desired sort of milk.
